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Coordinated Initiatives Highlight Xsolla’s Commitment to Building All The Things to Support Global Game Commerce and Creative Innovation for the Video Game Industry

Xsolla, a leading global video game commerce company that helps developers launch, grow, and monetize their games, today announced a unified lineup of programming during The Game Awards week in Los Angeles. Together, these initiatives showcase Xsolla’s commitment to bringing the community and ecosystem together to support creators, strengthen the relationship between games and their players, and enable games to reach more markets around the world. The week of activities includes its partnership with GamesBeat Hollywood & Games 2025, a featured role during Day of the Devs: The Game Awards Digital Showcase, Games for Love’s The Game Gala, and the unveiling of Xsolla’s refreshed brand identity.

The brand refresh is the centerpiece of Xsolla’s presence throughout the week, reflecting Xsolla’s future-forward vision of building all the things developers need to create successful video game businesses across multiple platforms.

“For over 20 years, Xsolla has always been about making the complex seamless for developers and publishers,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “Our refreshed identity reflects our future mission to bring opportunities together and to build all the things for creators to help them create, monetize, distribute, and market great experiences. We believe in the future of games, from passion projects to the biggest studios all over the world.”

Xsolla will be participating and helping to bring the community together during The Game Awards week. The full schedule of activities includes:

Day of the Devs: The Game Awards Digital Showcase (https://www.dayofthedevs.org/showcases/day-of-the-devs-the-game-awards-digital-showcase-2025)
December 10, 2025
10:00 AM PT
Streamed globally across YouTube, Twitch, and major platforms

The Game Gala (https://gamegala.maxgiving.bid/tickets/)
December 10 - Industry & Fundraising Day
9 AM-5 PM followed by The Game Mixer 7-10 PM PT

December 11 - The Main Event
9 AM-3 PM followed by VIP + Creator Masquerade Ball 7 PM-12 AM PT

Lightspace Studios, Los Angeles, CA

The Game Awards 2025 (https://thegameawards.com/)
December 11, 2025
Opening Act: 4:30 PM PT / 7:30 PM ET
Peacock Theater, Los Angeles, CA
In-person at the Theatre and streaming free across major global platforms

GamesBeat Insider Series: Hollywood & Games 2025