데일리리치앤드럭키

‘NEXT-N’ Kicks Off Full-Scale Online and Offline Korean Sool Marketing for Global Buyers

‘NEXT-N KOREAN SOOL HERITAGE COLLECTION,’ promoted through the export support project of the Korea Agro-Fisheries & Food Trade Corporation (aT), will introduce four types of Korean sool from four domestic breweries to Taiwan and Hong Kong.

APPLELIES, the organizer of the event, will hold an online seminar on October 15-16, followed by an offline program in Taiwan and Hong Kong on October 23, targeting local import/distribution companies, buyers, and hotel, restaurant, and liquor industry professionals, exploring import and distribution possibilities through tastings and business consultations.

NEXT-N is a sampler collection designed to bring together representative sool from four domestic breweries in small volumes, allowing overseas buyers and liquor experts to compare and taste them all in one place. Rather than a commercial liquor product or a new liquor brand, it is a project aimed at creating a business touchpoint between Korean breweries and the overseas liquor industry.

The sampler contains four types of Korean sool with different ingredients and brewing methods: Joeun Sool-CHEONBIHYANG, KRAT