KARINA, WINTER and RIIZE Reveal a New Side of Seoul with “Seoul Syndrome”
Seoul Launches Global Tourism Campaign Set to Captivate Audiences Worldwide Seoul Metropolitan Government (SMG) and Seoul Tourism Organization (STO) appoint KARINA and WINTER of aespa and RIIZE as honorary ambassadors for Seoul tourism in 2026 Appearing as modern-day Sinseon (mystical beings from Korean tradition), KARINA, WINTER and RIIZE playfully portray the delightful changes travelers experience in Seoul through the concept of “Seoul Syndrome” Starting with a teaser on September 23, nine campaign films will be released in sequence
- SEOUL, South Korea--(Business Wire/Korea Newswire)
- 2026-09-28 19:38:50
- 2665
Built around the message “Where the unexpected becomes the everyday” and the campaign theme “Absolutely in Seoul,” the campaign captures the special, delightful changes travelers experience in the city through an original concept: the “Seoul Syndrome.” The “Seoul Syndrome” describes the sense of longing travelers feel after leaving Seoul
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